Effective Communication
7% - 38% - 55% rule
Introduction :
Do you think what kind of article is this about? (which is 7%-35%-55%?)
What is the first thing you got into your mind as soon as you saw 7%-35%-55% Rule ?
What this rule brings up actually?
Interesting Rule right !
Here this comes as , An Effective communication rule which is introduced by Albert Mehrabian who is a Professor Emeritus of Psychology at the University Of California, Los Angeles.
He is popularly known for his research on importance of verbal and non-verbal communication.
He is the one who introduced this rule - 7% -38%- 55%
Which states that "If a person can't expression his words through feelings or when he communicates the words with feelings ", then 3 elements or 3 components are involved :
1. Words - The communication words plays 7 % role in your delivery speech.
7 % = Verbal Liking
2.Tone of Voice - This plays 35 % of role in your vocal delivery of speech which includes your pitch , intonation , articulation and accentunation etc ..
38 % = Vocal Liking
3. Body Language - This play 55% of role in your delivery of speech which includes eye contact , posture and gesture ...
55% = Non - verbal Liking


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